Just over two years pugpharm.com His firm's insurance premiums were increasing by double digits every year; sick days were on the rise. He started with a newsletter and lunch lectures on healthy habits. Next up: a fitness center and fresh fruit in place of the vending machines. He offered the staff free on-site checkups that measured blood pressure, cholesterol, and more, but only 30% got one that first year. So Ollis raised the stakes.