Hold the line, please <a href="http://www.unfoldingleadership.com/blog/index.php/webuymedicalcom-5a25.pdf">webuymedical.com</a>  Penny Chief Executive Myron Ullman said &#8220;We could not risk losing the confidence of our Associates or our supplier partners, both of whom are paramount to our long-term success.&#8221; I suggest that the company is in trouble because Penney has lost the confidence of their customers, particularly those in Middle America with traditional values who no longer wish to watch Penny&#8217;s provocative television commercials much less shop in their stores. It&#8217;s been years since I have. Apparently I am not alone.