International directory enquiries flospurt-d capsules The ad is part of a larger campaign by Coke launched earlier this year to shore up a soft drink business that has seen a 1 percent drop in the sales of Coke and a 3 percent drop in the sales of Diet Coke over the past year, according to Beverage Digest. Ads that ran earlier in the year emphasized the company's commitment to fighting the obesity epidemic by offering a wide variety of diet options, options the new ads defend as trustworthy and beneficial.