I'm a housewife celebrex dosing epocrates Brian Ceballo, who waited outside the Fifth Avenue Apple store for two weeks, walks out of the store after being the first person to buy an iPhone 5S on September 20, 2013 in New York City. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The phones come with a new operating system, iOS7.