A company car cheap medication But the Wi-Fi program isn’t the same as Facebook Login for developers, which is actually trying to verify a user’s identity. Facebook Wi-Fi isn’t sharing the customer’s name with the network owner; instead it’s supplying the business demographic and social data drawn from the customer’s profile, Spain said. The data is anonymous, Spain stressed, but it could be used to send customers specific marketing promotions while they’re connected to the network. It also could be used by businesses to get very detailed information on who their customers are and how they’re using their services, he said.