What do you do? quality meds delivery "Though the retailer was poorly positioned, the sharesrocketed in early 2012 based on overhyped promises put forth bya highly promotional CEO," Einhorn said of J.C Penney in theletter, dated July 26. "We doubted the new strategy wouldsucceed. We covered when the Board fired the CEO before he couldturn the company into a penny stock."